Who are we?
Hello, I'm Andreas Vestvann Johnsen, the driving force behind EcoEthics Consulting, a consultancy dedicated to pioneering green communication and marketing. My journey in this field has been shaped by a blend of political and academic pursuits, where I discovered my passion for leveraging communication as a tool to combat climate change—the most pressing challenge humanity faces today.
With a professional goal to innovate and find cutting-edge solutions that enhance market shares and public recognition, I focus on the essential role of communication in connecting businesses with the eco-conscious customer of tomorrow. My belief is unwavering: to enact change, we need to communicate better, faster, and more effectively.
I take pride in my master's thesis, which offered fresh academic insights into the phenomenon of greenwashing. This work explored uncharted territories in academia and underscored the critical need for transparent and authentic green narratives in the business world. My ambition is to translate these insights into practical, actionable strategies for companies striving to improve their environmental communication.
At EcoEthics Consulting, I aspire to be your go-to expert for navigating the complexities of green marketing. Whether you need a devil's advocate, a creative collaborator, or a process leader, I am here to guide your business in forging new paths in green communication, ensuring your sustainability message resonates with integrity and impact.
Join me in shaping a future where green marketing goes beyond mere rhetoric, embodying the genuine change we wish to see in the world. Let’s make green the gold standard - together.
My background
Master of Science in Business and Bachelor of Circumpolar Studies
Focused my masters towards circular economy, environmental value creation, sustainability reporting and most importantly; green marketing, green communication and greenwashing
Additional education within digital business innovation (AI, digital systems and digitization)
Political experience from municipality- and county level. I posses work-experience as a politician as my main income job. Additional background as a freelance journalist, student union president, musician, and motivational speaker
About Our Logo
At the heart of our brand lies our distinguished logo, the emblem of our ethos and the visual representation of our commitment to a sustainable future. Our logo is a contemporary spin on the ancient Yin and Yang symbol, signifying balance and harmony, yet reimagined to embody the core values of our business.
The Green Essence: The vibrant green hue of our logo is a nod to the environment—a testament to our dedication to eco-friendly practices and sustainable development. It's a constant reminder of our responsibility to the earth and the role we play in safeguarding its natural beauty for generations to come.
The Golden Touch: Elegantly paired with green is the rich gold, symbolizing not just the financial value creation that we strive for, but also the market shares we aspire to capture. The gold reflects our relentless pursuit of excellence, innovation, and the premium quality of service that we offer to our clients.
Together, the green and gold do not just stand side by side; they intertwine to create a whole that speaks to the interconnectedness of our goals. The cyclical flow of the design mirrors the sustainable business model we champion—one that generates value without compromising the environment.
Our logo is more than just an insignia; it's a commitment cast in green and gold—a promise to our customers that every aspect of our business is aligned with the ideals of environmental consciousness and value creation.
We’ll make you stand out.
In a world where green marketing is often marred by the pitfalls of greenwashing, EcoEthics Consulting stands as a beacon of truth and integrity. With a deep-rooted expertise in identifying and understanding greenwashing, we possess the unique ability to discern between genuine and misleading green communication.
Our mission is clear: to elevate your green marketing by ensuring it is not only effective but also honest and real. We navigate the complex landscape of sustainability communication with a keen eye for authenticity, helping your business to avoid the common traps of insincere messaging. At EcoEthics Consulting, we believe that good green marketing is not just about making claims; it's about substantiating them, aligning actions with words, and fostering a brand that consumers can trust and rally behind.
With our guidance, your green marketing will not only resonate with your audience but also stand the test of truth, setting a standard for others to follow.
Join the team
Does clean green marketing and communication excite you as well? EcoEthics Consulting may need new talents to develop further, and if this sounds like a challenge worth taking, feel free to reach out.
