By aligning your company's sustainability efforts with the UN’s SDGs, you can build strong, transparent, and credible communication. Be honest about both progress and challenges, and use the goals as part of your storytelling to build trust with consumers

With new EU regulations in place, it's more important than ever for companies to ensure their sustainability communication is accurate and well-documented. Avoid greenwashing by following clear guidelines and building trust through transparency.

The debate on sustainability communication at Arendalsuka 2024 highlights the importance of precise and credible communication in today's business world. With stricter EU regulations, companies must avoid greenwashing and ensure that their sustainability efforts are genuine and value-creating.

Explore how social media has become a powerful platform for exposing greenwashing, and how online communities and influencers are holding companies accountable for their environmental claims.

Explore how companies can adapt to stricter regulations in green marketing to avoid greenwashing and maintain consumer trust.

Explore case studies of successful sustainable businesses like Patagonia and IKEA, and learn how they have achieved success through transparency, innovation, and a holistic approach.

Explore how journalists can help combat greenwashing through investigative journalism, exposing misleading marketing, and educating the public.

Explore measures businesses can take to avoid greenwashing, including sustainability analyses, using professional consultants like EcoEthics Consulting, and transparency in communication.

Explore current trends and future implications of greenwashing. Learn how increased regulation and consumer awareness can shape a more sustainable future.

Discover how businesses can unintentionally end up greenwashing and what they can do to avoid it. Learn about the importance of a holistic approach, sufficient documentation, and accurate communication.

"Explore how three Norwegian companies—Orkla, Tine, and Equinor—faced public backlash after being caught greenwashing. Learn about the importance of transparency in green marketing to maintain consumer trust."

Explore global regulatory efforts to combat greenwashing, with a focus on Europe, North America, and the Asia-Pacific region. Learn how different countries are ensuring truthful environmental claims to protect consumers.

Discover how Patagonia, Seventh Generation, and IKEA have successfully implemented genuine green marketing strategies without resorting to greenwashing. Learn how transparency, accountability, and true environmental commitment can build consumer trust and drive sustainability.

Explore how greenwashing manifests in different industries, from fashion and food to automotive and technology. Learn to identify deceptive environmental claims and support genuinely eco-friendly brands with our detailed sector-by-sector breakdown.

Learn how to identify genuinely eco-friendly brands and avoid greenwashing with our guide. Discover tips on checking for certified eco-labels, assessing brand transparency, and evaluating product claims to make informed, sustainable choices.

Explore how businesses like Volkswagen and Fiji Water fell into the trap of greenwashing—both deliberately and unintentionally—and learn the crucial steps to avoid these costly mistakes in your marketing efforts

Andreas Vestvann Johnsen, the entrepreneur behind EcoEthics Consulting, researched the phenomenon of Greenwashing in his Master’s thesis. Read a summary of his research in the following blog post.

Learn more about greenwashing historically, the present day, and the future.

Navigating the Green Maze: Understanding Greenwashing